Doug Belshaw offers a point of view similar to the one in Ploum. "Technologies which once promised emancipation, connection, and flexibility have quietly become the instruments of domination. Systems that invite us to express ourselves and optimise our lives, instead enclose our attention and monetise our behaviour." Where Ploum blames 'entertainment' Belshaw seems to be blaming monetization and work (these may in fact amount to the same thing). "Like slowly boiling frogs, it can be difficult for us to remember what life used to be like before cognitive capitalism digitally enclosed us... We live in an abundant, diverse world where we should be pursuing our own interests and desires. Instead, in the "achievement society" that Byung-Chul Han describes, we are competing against one another for what seem like scarce resources."
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