This study, commissioned by the UK Joint Information Systems Committee (JISC), concludes that "personalisation is effective and feasible in situations where data is controlled and where there is a clear rationale or business case." However, "It identifies several impediments to using personalisation with uncontrolled data, including immature technology and lack of metadata." The meat of the report is found in Section 6. A good hit in this paper is in the recognition of "adaptive personalisation based on data held elsewhere (APOD)" which is " is used to create a profile and thus a ready-to-use customised experience." Personalisation also implicates issues of authentication, authorization and personal privacy, also matters discussed here.
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