Which is better, online interaction or face-to-face? Which is better, reading print or reading digital? You'd think the answer to this type of question is always "whatever you're used to" but most of the time this attractive option seems to be overlooked. And so we are treated to questionable conclusions (eg., that print is 'better') but also ad hoc rationalizations (eg., people remember where things were on the page, people are more focused on mental abstraction, ' people approach digital texts with a mindset suited to casual social media'). This even extends to comparisons of types of media, such as online conferencing, as in this article. When I read that "the face-to-face synchronous interaction generated more desirable academic learning" the only conclusion I draw is that their sample population was more experienced with face-to-face learning.