According to Wikipedia, autoethnography "uses self-reflection and writing to explore anecdotal and personal experience and connect this autobiographical story to wider cultural, political, and social meanings and understandings." That's sort of what's happening here. Daniel Clark's analysis of blog posts written over nearly 8 years "has overwhelmingly been an experience of identity change and fluidity." This, he writes, is related to changing digital literacy. "Those seeking to enhance their digital literacy need to be prepared to engage in identity transition," he writes. It's a process that has no ideal endpoint and is never complete. "The ever-changing nature of technology, its impact on society and the resulting need for lifelong learning will make certain of that."