The Algorithm That Makes Preschoolers Obsessed With YouTube

Adrienne LaFrance, The Atlantic, Jul 26, 2017
Commentary by Stephen Downes

You might read this article on the level it's presented: an expanation of the popularity of YouTube Kids in the fact that it allows kids to make choices. Or you might read it a bit more deeply and see how the selection algorithm is actually shaping the nature of the videos that made available for seecton. Or even more deeply and see how advertisers already understand this very well and are using YouTube Kids to pump marketing content straight into their subconscious by having them select their advertisements over and over and over (This video of a person pressing sparkly Play-Doh onto chintzy Disney princess figurines has been viewed 550 million times).

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