One nice thing about George Siemens is that he relieves me of the need to write. An excellent case in point is this item. "FWK will succeed for the wrong reasons. It will succeed because it tweaks the existing model of textbooks just enough to disrupt publishers, but not enough to disrupt the industry as a whole. FWK is integrated into the system of education: authors, bookstores, faculty, and students." FWK, in other words, prevents change by introducing the minimum change necessary to adapt to new conditions without disturbing the status quo. Exactly the same sort of thought came to mind as I read this article on Google's deal with publishers to preserve book search - "the agreement designates the Authors Guild as the representative of the author subclass and the Association of American Publishers (AAP) as the representative of the publisher subclass."