This article is a good source of notes and quotes about the current and projected size of the enterprise learning market. According to the author, "The enterprise learning market is 37 percent larger than the U.S. motion picture industry — and more than twice as large as the burgeoning video-game industry." The source cited is a survey of 292 respondents being offered for sale through the magazine. I'm not so sure that this is the best basis on which to evaluate market size - it is kind of like surveying potential movie-goers to determine the size of the film industry (people forget and they lie; use box office receipts instead). Use the results as a guide, and (in my view) allow for a wider margin of error than the 5.7 percent claimed by the authors.
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