Trademark Announcement Sparks Conversation About Microlearning

Ave Rio, Chief Learning Officer, Nov 29, 2017
Commentary by Stephen Downes

So here's something else being ruined. According to this article, "The U.S. Patent and Trademark Office has given Grovo a registered trademark on 'microlearning.'" Actually, according to a comment, Grovo is merely trying to register the trademark, and hasn't yet been successful. 'Microlearning' is a term that has, of course, been in wide use for a number of years by a large number of practitioners. The people in the commercial learning sector are trying to be diplomatic. "Mosher said Grovo’s trademark opens up an interesting conversation about the difference between a discipline and a product. The industry needs to decide whether microlearning is a product, a modality or a methodology, he said, and he hopes Grovo’s definition will accelerate the discussion." Yeah. The way a hand grenade accelerates the discussion.

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