Trademark Announcement Sparks Conversation About Microlearning

Ave Rio, Chief Learning Officer, Nov 29, 2017
Commentary by Stephen Downes
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So here's something else being ruined. According to this article, "The U.S. Patent and Trademark Office has given Grovo a registered trademark on 'microlearning.'" Actually, according to a comment, Grovo is merely trying to register the trademark, and hasn't yet been successful. 'Microlearning' is a term that has, of course, been in wide use for a number of years by a large number of practitioners. The people in the commercial learning sector are trying to be diplomatic. "Mosher said Grovo’s trademark opens up an interesting conversation about the difference between a discipline and a product. The industry needs to decide whether microlearning is a product, a modality or a methodology, he said, and he hopes Grovo’s definition will accelerate the discussion." Yeah. The way a hand grenade accelerates the discussion.

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