Blackboard’s Big News that Nobody Noticed

Michael Feldstein, Dublin Core, Jul 22, 2014
Commentary by Stephen Downes

Reporting from the Blackboard conference, Michael Feldstein writes, "the big corporate keynote had to be one of the strangest I’ve ever seen." High praise! After a long intro, it became (says Feldstein) "a carpet bombing run of announcements—a series of explosions that were over by the time you realized that they had started, leaving you to wonder what the heck had just happened." (What would education be in the United States without endless military analogies?) So what are the changes? A major user interface revision, a cloud version of the platform, bundles products, and other stuff. These actually make a lot of sense, and respond to (in order) longstanding criticisms, the challenge from MOOC platforms, and D2L's positioning. But you can't say any of that if you're Blackboard, so you mumble generalities and then make the announcements, kiss me quick, it's my birthday.

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