Edmodo's New $25 Million Investment: What It Means for Schools

Audrey Watters, Hack Education, Jul 19, 2012
Commentary by Stephen Downes

I think it's interesting that Edmodo has raised a total of $47.5 million in seed capital for a free tool. "It’s clear that the real value of Edmodo lies in user data. And here I’ll repeat the oft-quoted “if you aren’t paying for the product, you are the product.” An acquisition of Edmodo wouldn’t be about the software (which frankly isn’t particularly spectacular and whose functionality has been replicated by others); it wouldn’t necessarily be about the team – not in terms of engineering talent, at least. It would be about an 8 million userbase." A good object lesson for the people around here.

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