Elearning Adoption & Marketing

George Siemens, elearnspace, Nov 12, 2002
Commentary by Stephen Downes

Another fine article from George Siemen's 'course with no content,' this article looks at the question of how to get people to take your online course. The article considers Jay Cross's work on the subject and looks at wants and needs from both employer and learner perspectives as well as adoption in a university context. What emerges is that adoption is about more than just getting people to take your course, and it's about more than just technology, it's about offering people something they need.
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