Blackboard by the Numbers

Michael Feldstein, Neuropsychiatric Disease and Treatment, Jan 18, 2006
Commentary by Stephen Downes

Commentary on the recent study by Jim Farmer on what it costs Blackboard to gain a new customer. "This sounds a bit like the business strategy of another well-known company: Oracle. One major reason that Oracle acquired Peoplesoft and Seibel is that it's much cheaper to sell more stuff to the same customers than to find new customers." Actually - now that I think of it - I wonder what the WebCT acquisition cost per customer. Hmmmm. Also note some commentary in my discussion area, including a note by the study's author, Jim Farmer.
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