I have mixed feelings about this article. It recommends 'early career researchers' reach out to media to gain the traction needed to attract the 'lightning strike' in the form of a big grant or scholarship. My feelings are mixed because while I definitely encourage engagement with multiple media, I don't see career advancement as the primary purpose of it. At the risk of overgeneralizing, I think there are two types of researcher: careerists, and scholars. Careerists are worried about publicity for their own advancement. Scholars are interested in exploring and disseminating ideas. In my world the careerists are disposable, while the scholars are the people worth following and listening to. It is a problem if grants and scholarships are based on publicity rather than scholarship, and not something people should be encouraging.
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