Publishers have been able to ignore the coming digital wave, but they won't be able to for long. "Once digital textbooks begin to cannibalize a surprisingly low percentage of traditional print sales (13%), then the traditional revenue model for textbooks starts to fall apart quickly. At that point (which the Xplana authors project to hit some time in 2014), expect the textbook publishers to become a lot more aggressive about eTextbooks if they haven't already. It will be life or death for them then." Good summary of a longer report from Xplana.
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