Creative Commons Crossing the Line?
Kevin Marks,
Corante,
May 02, 2005
I've mentioned BzzAgents in these pages before; it is a company that hires individuals to seed advertisements into everyday conversations. It has been represented in the press as a good example of grassroots network-based marketing, and so the managers of Creative Commons must have been surprised by the outrage expressed among their supporters when they announced a deal to have BzzAgents spread the Creative Commons message. They shouldn't have been. More here.
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