Commercial Success

Alan Deutschman, Fast Company, Feb 07, 2005
Commentary by Stephen Downes

I found this article on advertising on weblogs and especially on Yahoo! interesting. Worth noting though is that you need to attract a large circulation - about 30,000 page views a day, according to an ad agency that contacted me - before it really becomes viable. What we're seeing is that properties combing a number of blogs - such as Corante and Gawker - can make a go of it, but for single-author sites (such as this one) advertising isn't likely to support the business. I continue to be impressed by Yahoo!, which has taken really nice technology and fashioned it into a destination site; most evenings you can find me playing backgammon there for an hour or so.
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