This article takes a problem of coordination, translates it into a problem of ownership, and recommends a centralized solution in the form of a Chief Online Learning Officer (COLO). It sounds great, but it seems to me that it just pushes the problem deeper (and more intractably) into the different departments. Jeremiah Grabowski references decisions about online learning being made in academic affairs, instructional design, admissions, and marketing, among others. Is the COLO now going to tell marketing how to market? Admissions who to admit? This simply creates contradictions in each of those departments, where they no longer have the mandate to manage what they have the putative mandate to manage.
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