Philippa Hardman reports, "Last week, Articulate launched Frontline, its 'biggest product update in history'. The product is positioned as, 'An AI-native product built for teams who create training outside of L&D'." Hardman also documents the responses from instructional designers, which aren't hard to imagine: first, "a sense of being designed out of our own industry"; second, " closer to betrayal"; and third, "a suspicion that the claim itself doesn't hold," that the tool doesn't really have 'instructional design expertise' built in. Hardman considers the third response at length. "The expertise isn't the output, e.g. the course. It's establishing whether there's a performance problem and what's causing it, deciding whether training can fix it." Then she tests Frontline: "What evidence is there that Frontline encodes the right process and decisions, in the way an expert instructional designer would make them?" There is no diagnosis step, she concludes. The design remains the same even when the goal changes. The assessment doesn't match the objective. Frontline does a very small part of the instructional designer's job - "one subsection of one phase" (illustrated).
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