I've engaged with various projects over the years that focus on building apps, not websites. I've never understood this focus; it seems to me to be wrongheaded. As Dan Q writes, "Software companies are happy to make their lives harder (and more expensive: deploying to the big app stores isn't free!), in order to deliver HTML content to fewer people and with fewer features than if they just published directly to the Web in the first place!" Anyhow, the bulk of this article describes how the author converts a tour company app back into a website - some good insights here.
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