It's precisely this sort of thing that keeps me far far away from platforms such as Spotify. Many podcasts run advertisements read by the host or integrated as part of the podcast. Spotify's new button will allow listeners to skip those. Fine, you say? I would be in favour, but as the story notes, what the button won't allow you to skip are ads inserted by Spotify. So basically the company is eliminating the competition and trying to monopolize revenue generation for itself. And that is what makes the plan so pernicious. The long term plan, of course, is to eliminate free podcasts altogether, moving all control from the podcaster to the platform. Just like cable TV.
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