If I had to summarize this item with a slogan, it would be: 'quality' is something that is recognized, not measured. Now at the limits, this of course is not true: precision engineering depends a lot on measurement, for example. But in the main, the slogan holds. As Robert Pirsig, quoted in the article, writes, "Quality is a characteristic of thought and statement that is recognized by a nonthinking process. Because definitions are a product of rigid, formal thinking, quality cannot be defined. Even though Quality cannot be defined, you know what Quality is." Via Dan Gillmor.
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