What interested me about this item wasn't the stats on European newsletters, but rather what the author considered 'underuse', keeping in mind the target is news media. Naturally I was compelled to compare with my own practice, developed over 25 years. The focus wasn't content - it was about being more upfront, more open with 'samples', and developing habits and relationships over time. The major gap, in my view, was the lack of any mention of RSS.
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