How much would you pay for Netflix? $10? $25? What Netflix want to do is maximize that number, because they understand that the price of a non-essential good is based on a consumer's willingness to pay. Why does this matter? Because it's irrelevant what percentage of that price comes in the form of taxes or subsidies. Nobody cares; only Netflix cares. Why does this matter? The principle behind CanCon regulations, or more recently, Streamer subsidies to Canadian content producers (or for that matter, the Canada-US Auto Pact) is that people who make money selling content in Canada should pay part of the cost of producing content in Canada. Critics of such plans say that companies like Netflix will simply "pass the cost along to the consumers". That's a lie. You can't simply 'pass the cost along' because the price of the Netflix stream isn't based on what it costs Netflix to stream its content here; it's based on (say it with me) people's willingness to pay.
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