Hawkeye
Marhsall Kirkpatrick,
What's Up With That,
May 05, 2026
According to the website, "Turn market intelligence into communications that lead your field. Hawkeye monitors your ecosystem and helps you organize intelligence into newsletters, commentary, and outreach that strengthen your field-level radar and get people excited about the future." I don't use anything like this (I use my brain instead) but I do wonder how many influencers - especially those on Substack and LinkedIn with hundreds of thousands of followers - are doing exactly this. A partner app called 'What's Up With That' (previously covered here) which looks at a web page and analyzes the content behind it. "Hawkeye monitors your ecosystem at the macro level. What's Up With That? operates at the point of reading - showing you what's new and important in anything you read, with 40+ AI power tools to go deeper. Together they close the loop between ecosystem awareness and individual sensemaking."
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