The idea that "many of society's, and the world's, problems stem from individual failings" is called in this book excerpt "the i-frame (individual frame)." It is contrasted with the view that "the idea that social problems arise because there is something wrong with the system of complex and interlocking rules that govern our lives," known as "the s-frame (system frame)." The thesis, with which I am in general agreement, is that "a mountain of evidence shows that the impact of i-frame interventions - the nudges we have been told are so beneficial - has been disappointing, often showing small or even null results." We are being lulled - or even deliberately misled - into believing that we are the problem. But we're not. "Change the game, not the players." Via Alfie Kohn.
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