"In January," writes Giorgio Liapakis, "I gave an AI agent $1,500, full control of a Meta Ads account, then walked away... The product was a small AI/marketing newsletter called Growth Computer, and the brief was to get qualified subscribers at the lowest cost possible." I'm in the middle of my own subscription campaign, which at 12% of my target is struggling a bit *but thank you to those who have signed on), so this story piqued my interest. Not that I want to get into the online advertising game. Anyhow, did it work? "The results are directional, not definitive. But the system worked." Still, "Where humans stay essential is setting the right objectives (see: paperclip problem), taste + brand judgement, and defining what 'quality' means beyond the metrics. And knowing when to break the rules, which is arguably the most human skill there is."
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