Why higher ed can't ignore Reddit
Liz Gross,
Campus Sonar,
Feb 06, 2026
Sure, Reddit is part of my own media diet, and has been for a number of years now. But Reddit is its own place, and its important, first, to not generalize about Reddit (each of its discussion topics, or 'subs', is a distinct entity, with its own (often fickle) moderators and sense of community), and second, take anything you read on Reddit with a large dose of scepticism (there's a lot of cheerleading, brigading, and influencing going on). Depending on Reddit is like depending on a really unrepresentative and undersized survey - it might tell you something exists or is a possibility, but that's the extent of its predictive or diagnostic powers. Remember, on Reddit, you're taking to individuals, some of whom might even be real, not to communities.
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