As I've commented in the past, education and news media are similar in many ways. This article focuses on who they serve, and how. The suggestion is that "communities yearn for a sense of pride, validation or a confidence boost - outcomes which benefit their lives, not just increasing our page views." I'm not sure these are top of mind for most communities today. What do communities need? There are versions of a Maslow's hierarchy for communities, like the Gray hierarchy described here, or the community building hierarchy. These are routes enabling educational institutions to become integrated and indispensable, which is their key to long-term survival and success, in my view.
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