I would imagine that most people will read this as a statement that Disney will start creating and distributing AI generated content. That's not an inaccurate reading, but I would suggest it's incomplete. Disney is very protective of copyright, yet courts have ruled that AI generated content cannot be copyrighted. So what's Disney up to here? It seems to me they're trying to carve out exceptions to this principle, whereby they can, but others can't, use AI to create certain types of content, and specifically, content based on their existing IP. From there it's just a short step to establishing IP out of AI-generated content.
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