Back to School Means Back to Advergames
Sue Zeidler,
Reuters,
Sept 18, 2004
Bonnie Bracey in WWWEDU raiuses the question of whether advertising ought to be allowed inside educational games directed toward children. "This is flying under the radar screen of most parents and teachers," said Jeff Chester, executive director at the Center for Digital Democracy. Although some may argue that such advertising is innocuous, online games have, as I observed a few months back, the capacity to sensitize or desensitize their players.
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