The gist: "It's part of a trend known as 'fake-fluencing.' That's when companies create fake personas with AI in order to make it look like a real person is endorsing a product or service. The company in this case is Nexa, an AI firm that develops software that other companies can use to recruit new hires. Some of the videos feature Nexa logos in the scene. The company's founder and CEO Divy Nayyar calls that a 'subconscious placement' of advertising." Now let me be super-clear about this: The fact that AI is used to create the content (instead of using real actors who lie, as has traditionally been the case) means nothing more than that it's cheaper, and more companies can do it. The problem is the fake content advertisers have been running fake content since advertsing began (at least, that's what nine out of ten dentists say) that it's transparently racist, another entry in a history of racist tropes being used in advertising over the years.
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