Content-type: text/html ~ Stephen's Web ~ Broadcasters still don’t understand the threat from YouTube

Stephen Downes

Knowledge, Learning, Community

The gist of the story is this: "Broadcasters have been focused on fitting the streaming TV business into the traditional TV mold. Meanwhile, YouTube has shattered the mold with its democratic approach to TV and is eating the broadcaster's lunch!" Almost all the video I watch online (and I watch a lot) does not fit into the traditional TV mode. "YouTube has figured out how to harness the creativity of anyone with talent and get them onto the TV screens of just about everyone... Disney spends $30 billion a year on content destined for television. YouTube doesn't pay anything for its content. Instead, it relies on many creators to keep viewers coming back." At some point, we'll see educational media follow the same path (things like TeachersPayTeachers were trailblazing in this way).

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Stephen Downes Stephen Downes, Casselman, Canada

Copyright 2024
Last Updated: Jun 14, 2024 02:03 a.m.

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