Content-type: text/html Downes.ca ~ Stephen's Web ~ Apple’s Soul-Crushing New Ad: Who Thought This Was a Good Idea?

Stephen Downes

Knowledge, Learning, Community

It's almost everything I've disliked about Apple over the years crushed into one advertisement. "You can imagine the pitch: 'All of human creation compressed into one impossibly sleek tablet.' But the end result feels more like: 'All of human creation sacrificed for a lifeless gadget.'" Others have commented, It's almost the exact opposite of the original Apple 1984 ad. The great thing about the internet has always been the way it allows for a flowering of creativity, but today's internet seems to speak in so many ways against that.

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Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

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Last Updated: Jun 14, 2024 02:53 a.m.

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