This article reports on a shift in search trends, suggesting that people under 34 are now more likely to turn to visually oriented social media (such as Tiktok, YouTibe or Instagram) to find things that match their interests. It also provides advice to institutions looking to increase their visibility to this demographic. "Often Gen Zers don't even "query." For example, when they open their TikTok app, their For You Page (FYP) serves them a delightful banquet of things they will probably love.... TikTok is mostly known for the buzzy, candy-like short video experience it provides. But underneath that is what is arguably one of the most sophisticated recommendation engines ever created."
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