This appears to be a paid placement article in WNP sponsored by paywall company Poole and user-data company Sovrn (though it is not labeled as such). So it's not surprising to see that all the 'alternatives' are nonetheless still walls. Though it's basically advertising, it's still illuminating to look at the various ways companies try to monetize your attention, whether through newsletter walls, survey walls, registration walls, or whatever. And the data ends up in places like Meta. There's probably research work that needs to be done on the increasingly subtle business of paywalls and how the companies tease just enough content to attract views (and hence, potential subscribers) without actually making the content available.
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