My first thought would be to answer 'no' because these exhibitors are going to be companies that have the interest in and money to advertise at an EDUCAUSE conference, and that rules out pretty much any n on-commercial and non-college-based trend, which is a lot of them. Still, there may be useful insights. Looking at D'Arcy Norman's improved presentation of the data, we can see that content (publications and e-learning) has dwindled down to almost nothing, while conferencing, consulting and hardware have made gains. Norman also makes the point that "infovis design is important and can either help clarify the story that the data are telling, or obscure it."
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