Audio and social don't mix. At least, that has been the experience of a series of failed enterprises that have tried. Why? "For one, you can't skim it easily. You have to listen to audio linearly, making it an inefficient mode of consumption. It also doesn't require all your attention." To me these are all advantages of audio, making it great for background or relaxation, rather than study and comprehension. Yet, I still learn from audio, all the time, through podcasts such as TWIT. So how could audio become social? You need to "nail the AI-discovery and audio clipping technology." Creators can just ramble; the AI would pull out the best bits and combine them into a 'for you' feed, sort of what people produce manually using Snipd, or that you get on some radio stations, like Netflix is a Joke.