The argument is essentially that it's a win-win. "You (i.e. startups) can save money and time," writes George Veletsianos. "By identifying potential pain points and what education research has to say about your value proposition early on, you'd be able to develop minimum viable products that are at the very least reflective of what we know about teaching and learning." This is a fairly standard approach to creating a business case, and Veletsianos doesn't go into more detail, but my concern would be that research often misidentifies pain points, it is often silent about the value proposition of genuinely new technology, and it is conflicted in its assertions about what we know about teaching and learning. As well, there is the danger to educators that such collaborations transform educational research into market research, which is a very different thing.
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