The newsletter boom is over. What’s next?
Peter Kafka,
Vox,
Aug 04, 2022
I think it's pretty funny that 'the newsletter boom' came and went between 2020 and 2022 (ie., between the 19th and 21st year of this email newsletter's publication). Here's a statement of the obvious: "Newsletters, it turns out, are just like blogs and podcasts — they're super simple for anyone to create. But turning them into something beyond a hobby — let alone turning them into a full-time job — requires talent and sustained effort." The trick to newsletters - beyond the commitment and effort - is understanding that you are writing to a specific community and not to the wider public at large. And it requires understanding that you won't earn a living from the newsletter, that writing it is an input to whatever you actually do to earn a living. A lot like education and professional development.
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