Two different takes on the same story. In the first item from SchoolsWeek, we read that the (British) government would like universities "to advertise drop-out and employment rates to stop students ending up 'stuck on dead-end' courses." After all, ""Making such a significant investment in your time, money and future is not made any easier by bold university advertising." Then we have a second item from WonkHE which makes it personal and ridiculous, asking "what fresh hell is this?" and saying "Michelle Donelan demands data on your gifs." Methinks the wonk he protests too much.