There's no good mainstream coverage of this yet, but we've entered the world where people can use facial recognition software for as little as $5 a month. This article describes a number of ways it's being applied. FindClone is a Russian company, but now because of the invasion of Ukraine people are looking for FindClone alternatives. It's enough of a concern that image 'cloaking' technology such as Fawkes is being developed. I think attitudes about facial recognition may shift over time; we've used it for centuries on a human scale (think: wanted posters, police lineups, drivers licenses, passports). The line will be drawn based on already existing conventions, with prohibitions against using facial recognition for discrimination or stalking, for example. The edge cases are new uses such as targeted advertising, setting insurance rates, social credit, or performance evaluation.
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