I think this is an interesting example of how a methodology produces a result. Adam Mastroianni argues - with good data - that "in every corner of pop culture––movies, TV, music, books, and video games––a smaller and smaller cartel of superstars is claiming a larger and larger share of the market." The data is obtained by looking at 'top 30' lists or their equivalent, measuring views, or revenues, or some other indicator. Each of these lists, however, is a mechanism for rewarding traditional content producers. I think the data would look very different if measured against different (non-US and non-oligopoly) media sources, say, original streaming media, YouTube and Tiktok videos, blogs and social media, independent music, and non-commercial video games.
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