As the author writes, "If you already use RSS, this post is not for you. You know this already. This is for people who don't already use RSS." People have been touting email newsletters as the Next Big Thing. Well. My newsletter reaches about 1500 people by email. It costs me roughly $45 per month to send, and despite the use of a commercial service I still have ongoing issues with spam filters. It reaches many times more people by RSS and Twitter. I couldn't afford to reach everyone by email, not without running my own email server (which I used to do in the past; not recommended). For readers, the RSS experience especially is smooth and reliable. As Giles Turnbull writes, "It's just better than the endless scroll of a social media feed." It's not an algorithm. You're not being force fed ads, or being manipulated by the platform. You chose who and what you read.
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