This feels a bit like an advertorial, but i should note that this exists: a company called Modern Campus has launched Instinct, "a new personalization engine within its Omni CMS web content management system that enables colleges and universities to engage learners with digital experiences that are designed for their individual interests and needs." According to the article, "Using data from the student information system or constituent relationship management system, institutions can build personalized web content for specific groups such as new students, alumni or other target audiences." It's not clear to me that students want their information used this way (especially the alumni). Here's the company's press release, which was the source for much of the Campus Technology article.
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