There have been various attempts over the years to make asynchronous interactive audio a thing, but this effort has the feel of something more substantial than previous attempts. By pushing a button in the iHeartRadio app, listeners record a 30-second voice message. This message then becomes available on the app's CMS "so the voice recordings are available to use, live on air, within about 10 seconds after sending." I'm not sure I'd broadcast them live without listening to them first so it seems to me that iHeart's next step will probably be to offer an audio transcription 'preview' so broadcasters can read what the message says before deciding to use it.
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