By 'newsroom automation' the authors mean AI-generated news content. They say the point of automation isn't to replace journalists, but let's face it: "robot journalists sound like an editor’s dream." Education publishers are looking at the same technology and thinking the same thing. So the main message here is that "Simply adopting automatically generated content is not the goal in itself, it is a tool – a very powerful tool – but you must understand what it is you want that tool to ultimately achieve." Are we trying to save money? Are we trying to offer more up-to-date content? Are we trying to achieve real-time custom content? We should be telling publishers what the objective is, before they tell us what it is.