Content-type: text/html Downes.ca ~ Stephen's Web ~ How Harvard Business Review is using a new social-first vertical to reach a younger audience

Stephen Downes

Knowledge, Learning, Community

I personally think of Harvard Business Review as being more in the business of marketing a certain ethical and social perspective than in offering research and insight. And that, I think, goes double for its network fro "modern, global young professionals" called Ascend (I mean, look at the name). The play now is to get it into social networks. "To continue growing the vertical, the brand promoted Paige Cohen as Ascend's editor-in-chief who is tasked with reaching this audience on rapidly emerging platforms, like TikTok... the strategy depends on Ascend readers discovering and engaging with HBR through this vertical, remaining loyal to HBR - and eventually pay for the coverage - throughout their careers." (Digiday is another one of those publications offering "one more free article this month" that you can circumvent with Firefox-Ublock Origin).

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Stephen Downes Stephen Downes, Casselman, Canada
stephen@downes.ca

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Last Updated: Dec 11, 2024 06:59 a.m.

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