Something Weird Is Happening on Facebook
Chris Ladd,
Political Orphans,
Sept 29, 2021
A reliable way to generate clicks, comments or follows is to ask a question. I see this tactic employed on Twitter all the time. On a popular Facebook page this will result in hundreds or even thousands of comments. According to this article, these comments are now being mined to extract useful (and personal) information. "Feed that kind of sentiment data through a machine learning algorithm and I could build a dataset on which to build a powerful disinformation campaign. Someone seems to think there's value here, investing significant time and money by recruiting affiliate networks to distribute this content and gather results." Maybe. But what's the response here? Stop commenting? Block companies from creating pages? No - we need to develop a resistance to disinformation, so we can pick our sources more carefully, and respond more judiciously.
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