Understanding Why Students Select Online Courses: Criteria they Use in Making that Selection

Jennifer Rees, International Journal of Instructional Technology, Distance Learning, May 24, 2004
Commentary by Stephen Downes

Why do students choose the online courses they choose? This fairly large survey hosted on GradSchools.com through its home page lists two sets of factors. First, visitors said the most important criteria in choosing a program was reputation, followed by cost and interactivity. And second, visitors said the deciding factor in taking an online rather than traditional course was convenience, followed by affordability. Hm. Great content isn't there at all.
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