Stephen Downes

Knowledge, Learning, Community

This is advertising copy created to market a particular LMS to trade associations. I thought it would be interesting to see what benefits are being touted. Here's the list: co-branded sub-portals (to spread out the cost, I guess); learner submission of performance details (so they can add things like continuing education (CE) records); course recommendations and learning paths; event capabilities (so associations can host conferences and workshops); e-commerce and marketing; and reporting. The list gives us a picture of trade associations as supporting member professional development, but also as generating revenue from marketing and events.

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Stephen Downes Stephen Downes, Casselman, Canada

Creative Commons License.

Copyright 2021
Last Updated: Jun 08, 2021 10:41 a.m.